Korea’s national image has fallen. According to Germany’s brand agency Anholt-GMI, Korea ranked 25th in the national brand power category among 35 nations in 2005, but it fell to the 32nd place among 38 nations in the last quarter of 2007. It even trails China and Mexico. Korea’s national brand is far weaker than its economic power.
To me, strong nationalism and indominatable spirit come up to my mind first when I think of my home country, the Korea.
If we confine only to the South Korea, I have to admit that those factors are seen as negativity of Korea, meanwhile they surely served as a momentum of development.
How can you describe your image of the Korea? Is it close to positive or negative?